Global Digital Intelligence Platform Market 2018 Share, By Touchpoint, Component, End User, Organization Size and Regional Forecasts, 2017-2026

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Dallas, USA - April 12, 2018 /MarketersMedia/ —

Summary:- (Global Digital Intelligence Platform Market)

Global Digital Intelligence Platform market is expected to grow from $5.75 billion in 2017 to reach $25.78 billion by 2026 with a CAGR of 18.1%. Growing emergence of cloud-based technologies, rising demand for digital intelligence platform across various industry and mounting customer retention are some of the key factors driving the market growth. However, data silos and complexity of data integration and lack of digital skill set & resources are restricting the market.

Organizations need to understand customer interactions and product/feature usage to create the best website or mobile user experience. While traditional web analytics solutions focus on marketing analytics (user acquisition, spend optimization) or on traffic (visits, page views), digital intelligence solutions go beyond marketing analytics and provide an end-to-end view of customer interactions across various digital channels, including web, mobile, social and offline.

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On the basis of component, the data management segment is expected to witness the highest growth during the forecast period rising need to extract real time customer data to make informed decisions on a digital platform. As data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.

By region, North America is estimated to account for the largest share of the market owing to technological advancements and rising adoption of mobile devices across different sectors verticals in this region.

Some of the key players in the Digital Intelligence Platform market include:
Evergage, IBM, Cxense, Mixpanel, Google, Adobe Systems, Optimizely, Localytics, SAS Institute, New Relic, Webtrekk, Ensighten, Tealium and Kissmetrics.

Touch points Covered:
Company Website
Social Media
Web
Kiosks & Pos
Mobile
Email 
Other Touch Points

Components Covered:
Analytics
Engagement Optimization
Data Management

End Users Covered:
Telecommunication & IT
Media & Entertainment
Healthcare
BFSI
Public Sector 
Retail & E-Commerce
Travel & Hospitality
Other End Users

The regions covered in the global keyword report include:

North America (US, Canada, Mexico), Europe (Germany, UK, Italy, France, Spain, Rest of Europe), Asia Pacific (Japan, China, India, Australia, New Zealand, South Korea, Rest of Asia Pacific), South America (Argentina, Brazil, Chile, Rest of South America), and Middle East & Africa (Saudi Arabia, UAE, Qatar, South Africa, Rest of Middle East & Africa).

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Major Point from Table of Content:

1 Executive Summary
2 Preface
3 Market Trend Analysis
4 Porters Five Force Analysis
5 Global Digital Intelligence Platform Market, By Touchpoint
6 Global Digital Intelligence Platform Market, By Component
7 Global Digital Intelligence Platform Market, By End User
8 Global Digital Intelligence Platform Market, By Organization Size
9 Global Digital Intelligence Platform Market, By Geography
10 Key Developments
11 Company Profiling
11.1 Evergage
11.2 IBM
11.3 Cxense
11.4 Mixpanel
11.5 Google
11.6 Adobe Systems
11.7 Optimizely
11.8 Localytics
11.9 SAS Institute
11.10 New Relic
11.11 Webtrekk
11.12 Ensighten
11.13 Tealium
11.14 Kissmetrics

Read more....

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Release ID: 329645