Geofencing Location Marketing for Auto Dealers

You can now target active buyers while they're in the showroom (or car lot) of competitive car dealerships in your local area. It’s one of the most discussed, and perhaps most misunderstood lead generation strategies the automotive industry has seen to date. It’s pretty clever.

New Paltz, United States - February 19, 2017 /PressCable/ —

Snatching customers ahead of competitors is now far easier and effective for car dealerships. For a few years now, dealership owners and marketing directors alike have been talking about geofencing, (also known as geo-marketing) or location marketing. But, now the technology is available to put the new high-tech software into practice at an competitive price.

Sales TextChat is the answer. The software enables auto dealerships to define a physical territory and then send customers, within that territory a push notification or text on their mobile device when they enter that area. By sending a customer a targeted mobile offer, savvy marketers can easily steer that prospect toward their auto dealership.

Technically speaking, geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. Sales TextChat using next generation digital tools will increase a dealership’s return on investment (ROI), presence, visibility, and reach. It’s an effective way to reach consumers on their mobile device when they’re ready to purchase a new or used automobile or truck. It’s an investment in the future success of the dealership.

The software is straightforward, fast and effective. The car dealership first makes a list of the neighborhoods where their ideal customers live or drive, and then sets the software up to deliver a message when a targeted consumer enters that area. Since location marketing is precise; it can focus in on up to a 1,000 foot area. Since many cities have an area where the dealerships are clustered, potential customers can be targeted there as well.

Geo-marketing gives marketing directors the ability to craft push notifications based on specific consumer demographics. For example, college students on a nearby campus, are more likely to scoop up used compact car offers, while the family-oriented neighborhoods, near a dealership, are more likely to purchase a new SUV lease deal. The software was built by an elite team of about 50 in-house texting proficient programmers and testers who successfully created the most advanced and cost-efficient marketing technology system in the today’s auto sales industry.

In fact, this software solves the age-old dilemma of generating a never-ending supply of targeted sales leads – in this case, “super-targeted” leads. As the products creator reminds dealers, “If you’re not meeting new people and telling them about your products and services, and you’re not developing a pipeline of potential new customers, it just stands to reason that you are going to see fewer sales in the future, as a result.”

The company’s two way texting solution for auto dealers can also be used by other types of business looking to zero in on prime sales prospects. With 68 percent of adults in the United States now owning a smart phone (Pew Research), Geo fence location marketing is a sales strategy yielding impressive results and high return on investment for auto dealerships. Learn more about this opportunity, call Roy Revill at 845-616-4127 or text ROY to 69696.

Contact Info:
Name: Roy
Organization: RY Enterprises
Address: 232 State Route 32 South #1 Apt # 1, New Paltz, New York 12561, United States
Phone: +1-845-616-4127

For more information, please visit http://smsmoneymaker.com

Source: PressCable

Release ID: 171295